The release date for the English version of 'Switch: How to Change Things When Change Is Hard' by
Chip Heath is Feb 2010. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
Why is it so difficult to bring about long-lasting change in our communities, our businesses, and our personal lives?
Authors of the highly acclaimed novel Made to Stick, Chip and Dan Heath, suggest that the main barrier is a conflict that is ingrained in our minds. The rational mind and the emotional mind are two competing systems that run our thoughts, according to psychological research. The emotional mind craves that Oreo cookie, while the logical mind aspires to a fantastic beach physique. The emotional mind enjoys the familiarity of the current routine, while the logical mind wants to make changes at work. A change endeavor may be doomed by this tension, but if it is resolved, change may occur swiftly.
The Heaths demonstrate in Switch how common people—employees and managers, parents and nurses, for example—have joined forces and produced astounding outcomes:
- The humble medical interns who overthrew a long-standing, established medical procedure that was putting patients in risk (see page 242).
- The master of home organization who created an easy method for getting over the fear of housework (see page 130)
- The manager who eliminated a common customer service tool, turning a slack customer support staff into fervent service enthusiasts (see page 199)
The Heaths synthesize decades of paradoxical study in psychology, sociology, and other sciences into a gripping, narrative that offers fresh insight into how we might bring about dramatic change. Whether you want to alter the globe or your waist size, Switch demonstrates that effective changes follow a pattern that you can utilize to accomplish the changes that are important to you.