The release date for the English version of 'Why We Buy: The Science of Shopping' by
Paco Underhill is Jun 2000. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
Is there a reason behind our compulsive purchasing behavior? Praised by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and CEO of a research organization Paco Underhill responds emphatically "yes" in this humorous, insightful analysis of our dynamic consumer society. The foundation of Why We Buy is concrete data collected over tens of thousands of hours of fieldwork in supermarkets, department shops, and retail centers throughout the United States. Paco Underhill exposes exposed the fight for power among retailers, advertisers, and more astute customers with his squad of detectives following us about.