Blink: The Power of Thinking Without Thinking

Utilizing state-of-the-art neuroscience and psychology, Blink exhibits all the genius that made The Tipping Point a masterpiece and transforms your understanding of every choice you make. You will never consider thinking in the same manner again.

Malcolm Gladwell revolutionized our understanding of the outside world. He now transforms our understanding of the internal world in Blink. The book Blink explores how we make decisions without really thinking about it and how sometimes seemingly easy decisions aren't as straightforward as they first seem. Why do some individuals make excellent decisions all the time, while others do not? Why do some individuals succeed when they follow their gut feelings, while others make mistakes? In the workplace, in the school, in the kitchen, and in the bedroom, how do our brains really function? And why do the finest choices seem to be the ones that you can't justify to other people?

In the film Blink, we meet a psychologist who has developed the ability to foretell a married couple's fate based only on a few minutes of observation; a tennis coach who can predict when a player will double fault before the racket even makes contact with the ball; and experts in antiquities who can spot a fake immediately. The election of Warren Harding, "New Coke," and the police killing of Amadou Diallo are among the other major "blink" disasters. Blink demonstrates that exceptional decision makers are those who have mastered the skill of "thin-slicing"—separating the handful of important variables from the mammoth array of options—rather than those who analyze the most amount of information or deliberate the longest.