The release date for the English version of 'Contagious: Why Things Catch On' by
Jonah Berger is Mar 2013. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
New York Times best-seller and the American Marketing Association's 2014 Best Marketing Book
What attracts popularity? Why is it that certain ideas and products are discussed more than others? What makes some rumours and tales more contagious? What causes material on the internet to go viral?
If your answer was "advertising," reconsider. People don't listen to advertisements, they listen to their peers. However, why is it that certain ideas and products are discussed more than others? What makes some rumours and tales more contagious? What causes material on the internet to go viral?
Jonah Berger, a marketing professor at Wharton, has been addressing these issues for the last ten years. He's researched product word-of-mouth marketing, why New York Times stories appear on the paper's Most E-mailed List, and how social influence affects everything from our child's name to the automobiles we purchase. Berger explores the hidden science of social transmission and word-of-mouth in this book. Learn how six fundamental ideas cause a wide range of things to spread, including workplace rumours, YouTube videos, consumer items, and legislative efforts.
Contagious blends potent narratives with cutting-edge science. Discover how the humble cheesesteak helped a posh restaurant become well-known, why anti-drug ads may have contributed to a rise in drug use, and the reason for the widespread sharing of a video featuring a blender—one of the most uninteresting goods ever made—by over 200 million users. Contagious provides explanations for why certain tales are shared, emails are sent, and videos become viral. It also demonstrates how to use these ideas to create content that is both viral and engaging. With the purpose of creating messages, ads, and information that people will want to share, this book offers a collection of precise, doable strategies. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.