The release date for the English version of 'Hooked: How to Build Habit-Forming Products' by
Nir Eyal is Nov 2014. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
How can successful businesses produce goods that consumers can't put down?
Why do certain items become popular while others don't? What causes us to interact habitually with specific products? Is there a pattern to how we become hooked by technologies?
In response to these and other queries, Nir Eyal explains the Hook Model, a four-step procedure that is included into the goods of several successful businesses in order to gently influence consumer behavior. These goods accomplish their ultimate objective of drawing customers back repeatedly via a series of "hook cycles" without the need for expensive advertising or forceful message.
Eyal's years of study, advising, and real-world experience form the basis of Hooked. He created the book he wishes he had as a start-up founder, a how-to manual for creating better goods instead of abstract theory. Product managers, designers, marketers, start-up owners, and everyone else who wants to know how goods affect human behavior should read Hooked.
Eyal gives readers access to:
• Useful advice to establish enduring user habits.
• Doable methods for creating goods that consumers adore.
• Interesting examples include the Bible App, Pinterest, Twitter, the iPhone, and many more goods that may become habits.