The release date for the English version of 'Made to Stick: Why Some Ideas Survive and Others Die' by
Chip Heath is Jan 2007. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
NEW YORK TIMES BESTSELLER: An instant classic explaining why some ideas succeed while others fail and offering advice on boosting your idea's prospects. Crucial reading in the age of "fake news"
According to a quote by Mark Twain, "A lie can travel halfway around the world before the truth can even get its boots on." His assessment is accurate: fake news, conspiracy theories, and urban legends spread easily. In the meanwhile, influential people—business owners, educators, legislators, and journalists—struggle to make their ideas "stick."
In their book Made to Stick, Chip and Dan Heath describe the components of concepts that are memorable as well as strategies for increasing stickiness, including the use of the Velcro Theory of Memory, the human scale principle, and curiosity gaps. Along the way, we learn that the same six characteristics are the source of strength for sticky messages of all types, from the well-known "kidney theft ring" hoax to a coach's advice on sportsmanship to a Sony product vision.
Your communication style will change as a result of Made to Stick. A brisk tour of triumphs (and setbacks) is offered, including the Nobel Prize-winning scientist who used a glass of bacteria to demonstrate a point about stomach ulcers, the organizations that use the Mother Teresa Effect, and the elementary school teacher whose computer program successfully stopped racial discrimination.
Made to Stick is a thought-provoking, enlightening, and often unexpectedly humorous book that explains the essential elements of successful ideas and explains how we may use these guidelines to effectively communicate our own thoughts.