No Logo

No Logo, which includes a new Afterword to the 2002 version, uses personal testimony and journalistic acumen to describe the subtle tactics and pervasive impacts of corporate marketing, as well as the strong potential of an emerging activist movement that will undoubtedly change the trajectory of the twenty-first century. Published first before to the Seattle demonstrations against the World Trade Organization, this work of cultural critique explores money, marketing, and the anti-corporate movement in a way that is both uplifting, irritating, and altogether groundbreaking.

A new generation has begun to fight consumerism with its own best weapons as multinational corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them everywhere they go—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy. The Nike swoosh has evolved from an athletic status symbol to a metaphor for sweatshop labor, teenage McDonald's employees are risking their jobs to join the Teamsters, and "culture jammers" use computer hacking skills, spray paint, and anti-propagandist wordplay to undermine the meanings and slogans of billboard ads (e.g., "Joe Chemo" for "Joe Camel"). All of these fascinating and well-written studies provide a front-line account of that battle.

Students studying sociology, economics, popular culture, foreign politics, and marketing will find No Logo to be both challenging and enlightening.

This book isn't just another narrative about the influence wielded by a small number of powerful corporations that have united to establish our de facto worldwide government. Instead, it's an effort to identify, catalog, and evaluate the forces that are against corporate dominance as well as to outline the specific cultural and economic circumstances that inevitably led to the formation of that resistance." —From Naomi Klein's Introduction