The release date for the English version of 'Nudge: Improving Decisions About Health, Wealth, and Happiness' by
Richard H. Thaler is Feb 2009. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
From Cass R. Sunstein and Richard H. Thaler, the 2017 winners of the Nobel Prize in Economics: an eye-opening examination of human decision-making
A Best Book of the Year selection by The Economist and the Financial Times, a New York Times bestseller
We make decisions every day about what to purchase and eat, about financial investments, about the health and education of our children, about the causes we support, and even about the planet itself. Regretfully, we make bad decisions quite a bit. The concept of Nudge focuses on how we make decisions and how we might improve upon them. Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate through dozens of eye-opening examples and decades of behavioral science research that no choice is ever presented to us in a neutral way and that we are all vulnerable to biases that can cause us to make poor decisions. However, by understanding how people think, we may use reasonable "choice architecture" to gently guide individuals toward making the greatest choices for themselves, their families, and society—all without limiting their freedom of choice.