Originals: How Non-Conformists Move the World

In Originals, the author discusses the difficulty of making the world a better place by adopting an original viewpoint and deciding to support cutting-edge concepts and ideals that defy convention and outmoded beliefs. How can we innovate new concepts, guidelines, and procedures without taking a huge financial risk?

Grant explores the following topics: how parents and teachers can foster children's originality; how leaders can create cultures that welcome dissent; how to recognise a good idea; how to speak up without being silenced; how to form an alliance; when to act; and how to manage fear and doubt. He does this by drawing on surprising studies and anecdotes from the worlds of business, politics, sports, and entertainment. Learn from a billionaire financial wizard who fires employees for failing to criticise him, a woman at Apple who challenged Steve Jobs from three levels below, a TV executive who didn't even work in comedy but saved Seinfeld from the cutting room floor, and an entrepreneur who pitches his start-ups by emphasising the reasons not to invest. The reward is a collection of ground-breaking realisations about defying convention and enhancing the status quo.