The release date for the English version of 'The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk' by
Al Ries is Apr 1994. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
Since natural laws exist, why can't marketing laws exist as well? As noted by the authors of Positioning and world-renowned marketing strategists Al Ries and Jack Trout, you may construct an amazing aircraft, but if you disregard the principles of physics, particularly gravity, it will never take off. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? Ries and Trout provide a comprehensive collection of twenty-two cutting-edge guidelines for comprehending and thriving in the global marketplace in The 22 Immutable Laws of Marketing. These priceless insights—which include the Law of Leadership, the Law of the Category, and the Law of the Mind—stand the test of time and provide a clear route to commercial success. You do so at your own peril.