The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Wherever there is a desire, there is a means to create a new business, division, organization, product, service, or anything else.The next great thing, the world-beater, the killer app, the obsession, the once-in-a-lifetime bolt of inspiration—all of them start out as dreams that simply won't go away. A lofty concept takes hold of everyone who aspires to improve the world.

However, what steps are necessary to make your concept a reality?There is no lack of advice available for those who are entrepreneurs, intrapreneurs, or non-profit advocates on matters like creating a business strategy, hiring staff, obtaining funding, and building a brand. To be honest, a lot of businesses get so overwhelmed by the abundance of books, papers, and websites that they eventually become paralyzed. Alternatively, they may prioritize incorrectly and go bankrupt before realizing their errors.With two decades of experience as one of the most innovative and irreverent business strategists, Guy Kawasaki offers the indispensable manual for anybody beginning anything in The Art of the Start, from a church group to a global organization. He played a key role in leading one of the century's great firms, Apple, in the 1980s, converting regular customers into enthusiasts. His role as the CEO and creator of Garage Technology Ventures allows him to test his ideas with hundreds of recently founded businesses. In addition, having written several best-selling business books and articles, he has counseled thousands of individuals who are pursuing their entrepreneurial goals.This book will walk you through an experience that's more art than science—the art of the start—from raising money to hiring the right people, from positioning yourself to building a brand, from generating buzz to buzzing the competition, from managing a board to building a community.